As an avid social media user, I was noticing a disturbing trend. There was a huge influx in the promotion and marketing of dangerous “detox” and diet products. For my senior capstone, I came up with the idea of “Shine,” a monthly subscription box that encourages balanced and healthy living rather than harmful “detoxing.” I went with a lighthearted and colorful brand identity, which appeals to a younger generation of social media users.